KUWAIT: NBK’s contributions are not limited to financial support, but also include addressing children’s psychological and moral needs. Seeing children recover and the joy on their parents’ faces encourages us to do our utmost efforts to give more. National Bank of Kuwait (NBK) always seeks to bring a smile to the faces of children with cancer, by supporting them and realizing their dreams through its ‘I Dream to Be’ initiative, which has been ongoing for 12 years.
In this context, the bank granted the wish of Joud Al-Merai, a 12-year-old girl, who is undergoing treatment at NBK Children’s Hospital, to become an architect and décor professional, as she has a sense of creativity and is fond of design since an early age. To this end, NBK’s team took Joud on a tour at KAYAN Architects, in coordination with the company’s owner, Bashar Al-Salem, for designing sketches, interacting, and teaching her some tips and techniques.
Following that, NBK’s team accompanied Joud to Hassan Abul’s Showroom where she picked and designed a whole space including carpets, sofas, curtains, chairs and lamps. She also got the chance to design her dream home with architects on the computer as she picked several materials to be used in it. The ‘I Dream to Be’ initiative aligns with NBK’s commitment to deliver its social responsibility through unwavering contributions bolstering its position as the leading bank in social responsibility in Kuwait, especially in children’s healthcare.
On this occasion, Joanne Al-Abdul Jaleel, NBK Public Relations Manager at National Bank of Kuwait said, “At NBK, we take pride in the ‘I Dream to Be’ initiative, which has fulfilled the dreams of many children and given them hope, and every time we fulfill a child’s dream, we feel proud of this initiative that brings a smile to the faces of children and their families.”
“NBK’s social contribution is not limited to financial support, but also addressing children’s psychological and moral needs to help them through these difficult times, as the bank makes its utmost endeavors to grant children’s wishes, bring joy to their hearts, enhance their vision for the future, and give them happiness and hope for a bright tomorrow, she noted.
“NBK serves as a role model in delivering social responsibility through constant contributions on all levels, especially healthcare services, and the activities and initiatives to develop the healthcare system in NBK Children’s Hospital,” she emphasized. “Seeing children recover and the joy on the faces of their families encourages us to do our utmost endeavors to further advance the ‘I Dream to Be’ initiative. NBK also continues to support the hospital by developing all units and providing comprehensive care that transcends treatment services by organizing a variety of entertainment activities that bring joy and happiness to children and their families,” she mentioned.
NBK stands out with a rich record of various pioneering humanitarian and social initiatives, showing unwavering dedication to extending all sorts of support to children. Additionally, it continuously organizes many visits to childcare institutions to foster a culture of community service and raise awareness of social responsibility, underscoring a deeply-rooted approach which it always seeks to promote.
